About

Culturati: Summit 2C17 brought together top executives, entrepreneurs, creatives, and culture-builders to explore the evolving relationship between leadership, purpose, and organizational culture. Held in Austin, TX, the Summit spotlighted how purpose-driven values are reshaping modern workplaces—especially among Millennials.

Attendees heard from culture experts and author Matt Mason, whose keynote on "The Pirate’s Dilemma" framed innovation as a form of cultural rebellion. The gathering emphasized the traits of high-engagement companies: valuing employees, aligning culture with mission, fostering smart teams, and ensuring clear direction. Conversations reflected a deep urgency to embed purpose into business models—not as an afterthought, but as a driver of talent, innovation, and long-term impact.

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See the program.