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About

Culturati Summit 2025 marked the tenth annual gathering of C-suite leaders, investors, scholars, founders, and senior executives committed to building stronger organizations through culture. Hosted at Campus on Lake Austin, the Summit centered on “Building Purpose, Agency, and Trust,” exploring how leaders can translate these principles into daily operations while navigating rapid technological, organizational, and geopolitical change. This milestone year was both a celebration and a reaffirmation of Culturati’s purpose.

The program opened with Tiffanie Boyd, Executive Vice President and Global Chief People Officer at McDonald’s, in conversation with Brooke Weddle, Senior Partner at McKinsey & Company, on the role of the people function in leading through disruption and using culture as a strategic lever for change. Closing keynote speaker Mike Maples Jr., co-founder and partner at the venture capital firm Floodgate and co-author of Pattern Breakers, examined the leaders and ideas that challenge convention, create new futures, and turn authentic purpose into consequential action. Other sessions explored human-centered AI transformation, cognitive hospitality, inclusive talent strategies, workplace flexibility, resilience, and leadership amid geopolitical uncertainty. Through interactive keynotes, workshops, and peer-led discussions, the Summit offered practical insight into building organizations capable of adapting without losing trust, purpose, or humanity.

“Change is only hard for people who aren’t prepared.”

—Tiffanie Boyd, Executive Vice President & Global Chief People Officer, McDonald’s

Programming Pillars

AI

Our conversations re: AI within the confines of culture, morality, and ethics. We'll discuss the real implications of AI within the buckets of Automation, Augmentation & Agency, while also emphasizing the importance of access—believing that AI will be the next major differentiator. Also to explore, AI as a thought & strategic partner for executives.

Cognitive Hospitality

How leaders (from CEO to supervisors) develop & ensure inclusive, safe environments addressing change, burnout & helplessness while optimizing for creativity, innovation, and collaboration. Includes employee development & well-being. 

Leadership

Real, practical, and actionable insights into leadership of hybrid and remote work environments (and how to maintain culture, productivity, innovation & profitability within these two environments). How leaders are thinking about talent, purpose & optimal teams in today’s climate, including economic headwinds.

Navigating Geopolitical Headwinds

The shifting global order presents not only risks but also opportunities. How should leaders be thinking about these?

Watch 2C25 Videos

Culturati: Summit 2C25

Culturati: Summit 2C25

Culturati: Summit 2C25
All Categories
Agency
AI & Technology
Brands Taking a Stand
CEOs
Change Management
Civil Discourse
Cognitive Hospitality
Communication
Culturati: Summit 2C25
Culture
Distributed Work
Employee Engagement
Employee Experience
Flexible Work
Future of Work
Highlight Reel
Keynote
Leadership
Leadership Strategy
Leading through Uncertainty
Navigating Geopolitical Headwinds
Productivity & Performance
Purpose
Purpose-Driven Leadership
Talent
Thought Leadership
Transformation
Trust
Values-Driven Leadership
Workforce Planning
Culturati: Summit 2C25 Highlight Reel
02:42

Culturati: Summit 2C25 Highlight Reel

Keynote "Leading Through Change the Role of the People Function"
40:47

Keynote "Leading Through Change the Role of the People Function"

Keynote "Essential Leadership: Thriving in an Era of AI, Global Shifts, and Distributed Teams"
24:06

Keynote "Essential Leadership: Thriving in an Era of AI, Global Shifts, and Distributed Teams"

Keynote "Chaos is a Ladder"
30:30

Keynote "Chaos is a Ladder"

Breakout "The Future of Work: How to Think About the Future of Roles & Skills in the AI Era"
09:01

Breakout "The Future of Work: How to Think About the Future of Roles & Skills in the AI Era"

Breakout "Focus More on Practices than Policy to Create a High-Performing Workplace" Part Two
13:57

Breakout "Focus More on Practices than Policy to Create a High-Performing Workplace" Part Two

Breakout "Beyond RTO: Focus More on Practices than Policy to Create a High-Performing Workplace" Part Two
11:15

Breakout "Beyond RTO: Focus More on Practices than Policy to Create a High-Performing Workplace" Part Two

Breakout "AI Native Companies: A Blueprint for Future Dominance"
05:28

Breakout "AI Native Companies: A Blueprint for Future Dominance"

Breakout "Catalysts: Powerful Purpose and Tools for Turbulent Times"
06:04

Breakout "Catalysts: Powerful Purpose and Tools for Turbulent Times"

Breakout "The New Power of Personal Brands for Business Leaders and How It Can Foster Purpose, Agency & Trust in the Workplace and Beyond"
02:41

Breakout "The New Power of Personal Brands for Business Leaders and How It Can Foster Purpose, Agency & Trust in the Workplace and Beyond"

Breakout "Employee Needs & Customer Wants: How AI Can Transform Your Organization’s Engagement Across Employee and Customer Experience"
04:39

Breakout "Employee Needs & Customer Wants: How AI Can Transform Your Organization’s Engagement Across Employee and Customer Experience"

Breakout "The Journey of Leadership: Learn to Lead from the Inside Out"
04:14

Breakout "The Journey of Leadership: Learn to Lead from the Inside Out"

Steering Committee

Knowledge Partners

Presenting Underwriters

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Underwriters

Sponsors

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