On Culture: What It Means to Lead Through Loss
- Myste Wylde

- Jul 10
- 6 min read

Dear Culturati Insider,
There is no version of this letter that starts without grief.
Over the Fourth of July weekend, floodwaters devastated Central Texas. Camps meant to be places of joy and safety were swept away. Children lost their lives. Families are still searching. Many in our own community are navigating the unthinkable.
There’s no easy language for that kind of loss, and we find that leaders often feel the only choice is to compartmentalize if personally affected or acknowledge and return to the agenda if not. Not from lack of compassion, but because many of us are stretched too thin, uncertain how to respond, or uncomfortable in the face of such pain. We don't always know how to lead through things we can’t fix, but sometimes the best thing we can do is hold space.
To deliver on ethical, emotionally intelligent leadership, we have to stay human, even when it seems paralyzing. Because this grief does not exist in isolation. It sits inside a wider circle of suffering: in Sudan, Gaza, Yemen, Ukraine, in refugee camps, and in disasters that may or may not make the headlines.
We can’t carry all of it. But we can refuse to look away. We can resist the instinct to narrow our care, and we can let the weight of these tragedies shape how we lead, not as performance but as presence.
That’s what this week's issue is about: tension and the discipline of staying open. Culture lives in this space, and it's where trust is either broken or built. The vulnerability we model as leaders has an outsized impact. And it's worth remembering that our humanity lies not in our certainty, but in our contradictions. Tools like AI reflect that too: they can limit thought or expand it, depending on how we choose to use them. The difference is not in the technology, but in our intention.
Similarly, mandates to return to the office can increase agility or erode care, depending on whether they’re rooted in clarity or control. Trust can be generated through one-on-one moments of real attention and how we structure our time.
This was meant to be a conversation about complexity. Now it’s a call to sit with it. After all, leadership isn’t about having the right words. It’s about being there when there are none.
We’ll keep showing up with you.
With heartbreak and resolve,
Myste Wylde, COO
P.S.
If you’re looking for ways to support those affected, both here in Central Texas and across the globe, we’ve included a short list of trusted organizations responding to the floods, as well as humanitarian crises in Sudan, Gaza, Yemen, Ukraine, and beyond. You can find that list below.
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Crisis Resources
🇺🇸 Central Texas Flood Relief (U.S.)
Community Foundation of the Texas Hill Country – communityfoundation.netLocal nonprofit coordinating support for those affected by flooding and natural disasters in Central Texas.
American Red Cross – Central & South Texas – redcross.orgProviding emergency shelter, meals, and reunification services.
Texas Search and Rescue (TEXSAR) – texsar.orgVolunteer-led search, rescue, and recovery missions across Texas.
🇾🇪 Yemen Humanitarian Emergency
International Committee of the Red Cross (ICRC) – icrc.orgSupporting health systems, food security, and clean water.
Yemen Relief and Reconstruction Foundation – yemenfoundation.orgU.S.-based nonprofit led by Yemeni Americans providing direct aid.
World Food Programme (WFP) – Yemen – wfp.org
🇸🇩 Sudan Humanitarian Crisis
UNHCR – Sudan Emergency – unhcr.org/sudan-emergencySupporting refugees fleeing widespread conflict and violence.
International Rescue Committee (IRC) – rescue.org/country/sudanOffering food, health, and protection services amid armed conflict.
Médecins Sans Frontières (Doctors Without Borders) – msf.org/sudan
🇵🇸 Gaza and the Occupied Palestinian Territories
Medical Aid for Palestinians (MAP) – map.org.ukProviding emergency medical care, trauma support, and supplies.
UNRWA (UN Relief & Works Agency) – unrwa.orgDelivering food, shelter, and healthcare to Palestinian refugees.
Save the Children – Gaza Response – savethechildren.org
🇺🇦 Ukraine War Response
Razom for Ukraine – razomforukraine.orgUkrainian-led organization focused on medical aid, evacuations, and rebuilding.
United Help Ukraine – unitedhelpukraine.orgDelivering humanitarian relief and protective equipment to those on the front lines.
Voices of Children – voices.org.uaFocused on trauma-informed care and psychological support for Ukrainian youth.
🌍 Cross-Region + Displacement Aid
International Rescue Committee (IRC) – rescue.orgActive across all named regions with emergency response and rebuilding efforts.
Refugees International – refugeesinternational.orgAdvocacy and field research organization supporting displaced people worldwide.
GiveDirectly – Crisis Response – givedirectly.orgProvides direct cash assistance in times of crisis, including to refugees and disaster victims.





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